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I have started playing on Empire Avenue recently and it is very addicting. It's a stock market for online activities. I am a "company" with shares you can buy. So how it works is you link up all, or as many as you want, of your internet doings, such as Facebook, Twitter, LinkedIn, Flickr, You Tube and any sort of Blog/Rss feed you have. This gets you your current stock value. People at this point can buy shares in you. As people buy more shares, the price goes up. Also as you do more on your social networks you also get some activity scores. The more active you are in social networks the more you are worth.